CAMPAIGN FOR THE GERMAN FAIRY TALE ROUTE
VISIONIZE
How do you translate the magic of the German Fairy Tale Route for an international audience? With Grimm’s Quest – a gamification experience that makes the Grimm fairy tales interactively accessible. Featuring charming 3D papercraft figures, custom-created mini-games, and a virtual journey along the Fairy Tale Route. Integrated on germany.travel and supported by a social media campaign, including TikTok. A magical travel highlight for the German National Tourist Board.
BROWSER-BASED GAMIFICATIONplay_arrow
MAGICAL MINI-GAMESplay_arrow
The fairytales come to life in mini-games based on classic game principles. For example you click on all the frog princes to catch them. You guide the prince past dangerous thorns as he climbs up Rapunzel’s hair. Or you have to remember and trace Hansel and Gretel’s way home. All designed in a lovingly detailed style that brings every fairy tale to life.
CREATIVE TOURISM CONTENTplay_arrow
On the map of the Fairy Tale Route, you can find travel tips that are thematically assigned to the fairy tales. The Frog Prince shares his best nature tips, Little Red Riding Hood tells you about the region’s specialties, and Rapunzel introduces her favorite castles and palaces.
In addition, each successfully completed game reveals a travel tip that fits particularly well with the respective fairy tale.
Creative Strategy / Digital Campaign / Social Media / Motion Design / UX-Design / Print / POS / B2C / B2B
Created with: Bitteschön TV, Thorsten Voigt