How do you connect the digital world of Gen Z with the outdoors? Introducing ‘Trails of Wonder,’ an AR app that transforms the smartphone into a gateway to fantastic worlds. Users immerse themselves in four intricately crafted story worlds, complete AI-powered photo challenges on routes curated by komoot, and save the world along the way. The campaign blurs the lines between reality and fiction, transforming every green space into an adventure playground and positioning the Samsung Galaxy as an innovative companion for the experience-driven Generation Z.

Creative Strategy / Digital Strategy / Digital Campaign / Social Media Campaign / App Concept / Film / Motion Design / B2C

Created with: headraft, PX1 Berlin (Post-production Still, Studio Colella (Producer / Video and photo production), Sono2 (Music and sound design), Pivo Studios (DOP), komoot (Route planning)